Event

Search Engine Optimization and Website Discoverability

Tuesday, July 29, 2025
12:00 pm - 1:00 pm
Business and Community Center

In this two-part series, local businesses learn to understand and leverage the power of Search Engine Optimization (SEO).

Whether you're new to SEO or are looking to refine your digital strategy, these sessions will provide valuable insights and practical takeaways to enhance your online presence. Led by Valerie Moothart with SEO Design Chicago. 

Session 1: Understanding SEO and Best Practices
Learn what SEO is, why it matters, and what search engines recommend for optimizing your website. We’ll break down key ranking factors, explore common SEO myths, and discuss strategies to improve your visibility in search results.

Session 2: Local SEO and Building a Strong Digital Presence
In this session, we’ll dive into local SEO—what it takes to get found by customers in your area. Topics include optimizing your Google Business Profile, local citations, online reviews, and content strategies tailored to your community.

Registration begins July 1.